Flying Squirrel to host Rochester Media Convergence on March 14

Rochester Media Convergence

Developing Media Skills and Strategies for Social Change

The Rochester Media Convergence is a day-­long conference for grassroots activist groups in Rochester to get together and get serious about making their voices heard. The Rochester Media Convergence is free and open to all. No media experience is necessary. We'll build our skills up as the day goes on.

 

Goals of the Convergence:

• To learn media skills through creating our own stories.  Each participant in the Media  convergence will create their own story.  As the day goes on, we will learn how to write articles,  record audio, and tape video stories and immediately apply those skills.
• To develop skills to critically examine media.  We will learn how to see through the spin and  frames of corporate mass-media.  We will discuss how we can create our own frames and tell  our stories from our points of view.
• To work together to create media strategies.  We will discuss how we can make media part of our organizing work and how to integrate our efforts to create a unified media strategy.

Time and Location:

March 14th, 11am-6pm
Flying Squirrel Community Center
285 Clarissa St. 14608

Schedule:

11:00-11:15	Introduction and Overview of the day
11:15-12:00	Media Strategy and Tactics We will discuss media from a strategic point of view. How does corporate mass­media spin and frame stories? What's left out? How can we work to tell stories from our own points of view? At the end of the session, each participant will choose a story that they want to create during the convergence.
12:00-1:30	Creating Media Part 1 We will learn how to create media, using the stories chosen last session as concrete examples. (In one of 3 mediums: Video, Audio, Print)
1:30-2:00	Lunch
2:00-3:00	Creating Media Part 2 We will finish the work started in Creating Media Part 1.
3:00-4:00	Media Presentations We will share, discuss, and critique the stories created during the convergence.
4:00-5:00	Integrating Media with Community Organizing How can we make media part of our organizing? How can we integrate and connect our efforts?
5:00-6:00	Future Planning for Community Media Open discussion and planning on how we can keep the momentum going.