A Checkmate Strategy

The implementation of the higher form of man.

Einsteintonium II (the tall short order)

‘Americans can eat garbage, provided you sprinkle it liberally with ketchup, mustard, chili sauce, tobasco sauce, cayenne pepper, or any other condiment which destroys the original flavor of the dish.’ –Henry Miller (1947)

The extent by which people are in control of their actions is greatly determined by the supply of their habit’s demand, and by those delegated the control to the supply of demand.

We understand that it cannot be man’s fear that is habitual, but the actions that sustain him in such a perplexed state.

As the painter who paints with the colors on his palette:

The phrase, ‘We are what we eat’ makes it imperative to identify habit as an affect comprised equally of altered physiological and psychological states; and as the impetus behind this deliberation to action.

We regard food and the manner by which we eat to be characteristic of the philosophy of life that we practice; thus, the hasty nourishment synonymous to neglect.

We acknowledge then Fast Food -as a cancerous institution sustaining an ideology that permits war to be waged upon peaceful bodies. And if Fast Food Chains are ‘a common enemy to all,’ then by disrupting it’s very functioning -it is a wise and prudent step in the evolution of the heart and mind of the 21st century man.

‘Man like every other animal is by nature indolent. If nothing spurs him on, then he will hardly think, and behave from habit like an automaton.’ (Einstein, 1950)

It is natural for a man to be drawn towards fear; so may the good and wise man be the one he fears most.

And further we accede: to have successfully instigated fear- one will have first successfully disrupted habit.

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‘One cannot think well, love well, sleep well, if one has not dined well.’ – Virginia Woolf (1929)
‘Tell me what you eat and I will tell you who you are.’ – Anthelme Brillat-Savarin (1825)